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How to Get Testimonials (and Links) with Free Stuff
This is a guest post from Mike Essex. See his full bio at the end of the post. Also, are you interested in guest posting on this site? Contact me at thebeginnerseo at gmail dot com and we’ll chat about...
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Google Webmaster Tools – What’s it good for? (Part 1) [Guest Post]
This is a guest post from Alex Petrovic, the Advanced SEO strategist and Link building team leader at the Dejan SEO company in Australia. This is the first of two posts from Alex, one published this...
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A Microsite Strategy To Create Content That Converts
The internet has revolutionized the sales cycle from destroying old revenue models and creating large communities where your customers will talk about you whether you are part of the conversation or...
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SEOs are Growth Hackers
Growth hacking has become a buzzterm in the past 6 months, ever since this post written back in April by Andrew Chen. There’s even a growth hacking agency in New York City (linked at the bottom of the...
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Do The Work
SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this...
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Do The Work, or Quit Blogging
You just read a click-bait title. I apologize for that. Before you run away, dear valued reader (see what I did there?), here’s my thesis: A person should not blog or publish on the Internet (not all...
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Start With The First Link
Reminder from today – don’t always ask “How can we get x links to this page?” Start with asking “How can I get 1 link to this page?” — John Doherty (@dohertyjf) December 7, 2012 I work on a lot of...
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Find Balance
Before you read this post (which is publishing as I am on the plane to Costa Rica), let me suggest that you read two other posts: Rand’s post – http://moz.com/rand/there-is-no-worklife-balance/ Jerry...
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How’s The Ebook Coming?
TL;dr – As many of you know, I announced a few months ago that I am working on an ebook about blog marketing. If you didn’t know, you should sign up to hear about when it launches after you’ve finished...
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The Future of Cross Platform Publishing
I recently read a post about cross-platform publishing that absolutely blew my mind and changed my paradigm about how I am thinking about content and publishing moving forward. It’s called Adapting...
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Becoming A Better Writer
A lot of talk has happened about content, content marketing, and blogging in 2012. We can thank Google, Tom Critchlow, and people like CopyBlogger for this, and I truly do. I love content and writing,...
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SEO Reporting for 2013 and Beyond
SEO is getting harder. When I started in the industry a few years ago, it was possible to throw a bunch of exact match anchor text at a page and it would rank fairly quickly. You could spin content all...
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Talking Marketing with Leo Widrich of Buffer
On January 15th I had the great pleasure to get to do a video hangout with Leo Widrich, one of the main guys behind the well-loved social media tool Buffer. I reached out to Leo because I’ve been...
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The Internet’s Content Problem
The Internet has a content problem. Every day more and more content is being pushed out into the nether regions (ok, that’s inappropriate) of the Internet and most of it is terrible. And worse than...
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Should I Create An App or Use A Mobile Site?
This past Sunday evening I sent out a tweet that garnered a large number of replies, so I thought I’d write a full post on it and try to flesh out my thoughts about apps vs a mobile website. Here is...
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What The Shift From RSS to Social Media Means for Marketers
A fundamental shift has occurred over the past two years in the way people consume content on the Internet. Not quite six years ago, Google bought the RSS service Feedburner for $100M and integrated it...
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Talking Entrepreneurship and Product Marketing with Dan Martell
Entrepreneurship is a hot topic these days, and one that you may know I am quite passionate about if you are a return reader here. After I interviewed Leo Widrich of BufferApp a couple of weeks ago, I...
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HackerNews Should Implement Target=”_blank”
If you’re reading this post, you should know the following ways to tag <a href=”"></a> links on your website: _blank – opens in new tab _self – opens in same frame (default, can also just...
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Talking about Scale in Marketing
It’s unfortunate that Google’s ranking system (quality/quantity of links) forces SEOs to try to scale everything. Reciprocating cycle. — John Doherty (@dohertyjf) January 21, 2013 I tweeted this about...
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Creating Buy-In For Technical SEO Debt
Over the last week and a half, I gave talks at Searchfest in Portland and MNSearch in Minneapolis about technical SEO. I pulled one over on both audiences though, as the real meat of the talks was...
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